Brand Identity
We like to define ourselves “Netflix in Fashion”. We aim at becoming the portal of reference for those looking for high-level fashion merchandising of movies and TV Shows. Our peculiarity is indeed the inspiration to the world of the 7th art for the creation of each garment.
Lumièrêve represents so much more than a clothing brand. We study audiovisual contents and current trends without forgetting the past and maintaining a strong identity, which shines through both in terms of design and communication. Our main goal? To convey the feeling of wearing not only high-level and unique garments, but memories and emotions.. the ones we feel when we watch our favorite movies and TV shows.
In 2022 we became partner of Paramount Pictures, thing that led us to obtain the first official license of the brand: “Emily in Paris”.
Another priceless and special ingredient of our unique formula? The prestige of Made in Italy.
The word Lumièrêve comes from the combination of two terms: Lumière – to honor the Lumière brothers and the birth of the world that inspired this idea, Cinema – and Rêve, which in French means Dream. Because after all, watching a movie or a fashion show, admiring the art that takes shape, whatever it may be, detaches us from reality and takes us elsewhere, towards a reality in which any Dream becomes Possible.
The key words to describe this brand may definitely be: Refinement, Originality and Emotion.
