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About Us

Lumièrêve is a door between two worlds: fashion and cinema

Brand Identity

We like to define ourselves “Netflix in Fashion”. We aim at becoming the portal of reference for those looking for high-level fashion merchandising of movies and TV Shows. Our peculiarity is indeed the inspiration to the world of the 7th art for the creation of each garment.

Lumièrêve represents so much more than a clothing brand. We study audiovisual contents and current trends without forgetting the past and maintaining a strong identity, which shines through both in terms of design and communication. Our main goal? To convey the feeling of wearing not only high-level and unique garments, but memories and emotions.. the ones we feel when we watch our favorite movies and TV shows.

In 2022 we became partner of Paramount Pictures, thing that led us to obtain the first official license of the brand: “Emily in Paris”.

Another priceless and special ingredient of our unique formula? The prestige of Made in Italy.

The word Lumièrêve comes from the combination of two terms: Lumière – to honor the Lumière brothers and the birth of the world that inspired this idea, Cinema – and Rêve, which in French means Dream. Because after all, watching a movie or a fashion show, admiring the art that takes shape, whatever it may be, detaches us from reality and takes us elsewhere, towards a reality in which any Dream becomes Possible.

The key words to describe this brand may definitely be: Refinement, Originality and Emotion.

Behind our Logo

In order to choose the typeface of the logotype, we studied the characters used by the Lumière brothers in their first movie posters. The choice of the pictogram, on the other hand, hides a different message behind it.

We chose to represent two mirrored Rs: one refers to Rêve, that in French means “Dreams” and the other to Résilience. Two sides of the same coin, one cannot exist without the other.

Designer

Lumièrêve Founder, Designer and Creative Director is Maria Teresa Digirolamo, born in 1994. From her country of origin in Apulia, she moved to Milan to attend university, where she graduated in Management at Bocconi University. After a work experience in Milan and one in London, in 2021 she decides to come back to Apulia and found Lumièrêve.

“This brand is a pure dichotomy: Fashion and Cinema, Milan and Apulia.
I wanted to combine a refined but extremely original style on one side, and on the other a communication style that belongs more to the world of cinema, streaming and video clips, sincere, emotional, even ironic, with the main goal of bringing stories and emotions on the screen and reach people’s hearts and mind.

Of my life in Milan you will feel the glamour, the exuberance, the courage not only to break rules but to create new ones. I incorporated the elegance and the most important thing this city has taught me: there is no dream too big.

Of Apulia I put the heart, the warmth of people, the discovery of a huge heritage of craftsmanship and haute couture I did not know about, that is at the risk of disappearing. I would like to save it because Puglia is full of people who deserve to be seen”. M.

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